Ex-Gap & Revlon Exec Takes CMO Gig in California
Steve’s breakdown: With brands under his belt like GAP, Revlon & Pepsi, I’d say this company is looking to go big and that could mean an agency change.
IRVINE, CA: Opus Bank (“Opus”) (NASDAQ: OPB) announced today that Amondo Redmond has joined Opus as SVP, Chief Marketing Officer. Mr. Redmond is a seasoned and respected marketing veteran with extensive global brand marketing experience, including leading digital, social and traditional campaigns across global brands.
Stephen H. Gordon, Chairman, Chief Executive Officer, and President of Opus Bank, stated, “We are pleased to welcome Amondo as he joins Opus to elevate and redefine the Opus brand within the marketplace and beyond. Amondo is a highly regarded marketing veteran with deep and broad expertise and experience in creating innovative digital and social campaigns, as well as traditional marketing, for leading global brands including GAP, Pepsi, and Revlon.” Mr. Gordon added, “Banking is rapidly changing, driven by our clients’ expectations for innovation in delivery and functionality. We can’t continue to think in traditional ways and ignore the opportunities to connect with our clients digitally. We’ve intentionally reached outside of financial services to find the Chief Marketing Officer to position the Opus brand for the future.” Mr. Gordon concluded, “I look forward to Amondo’s contributions to building Opus’ brand in the diverse West Coast metropolitan markets in which we operate.”
Mr. Redmond joined Opus from GAP Inc., where he oversaw global marketing including leading some of the organization’s biggest rebranding efforts. Redmond pioneered #Exclusivelystyled, which relaunched the brand in 2014 and became one of its biggest social and digital campaigns. Prior to GAP, Redmond led global marketing for Revlon, where he helped shape the organization’s positioning, consumer campaigns, and partnerships. Redmond began his career in consumer goods at PepsiCo, where he worked across a number of brands including Pepsi, Diet Pepsi, Gatorade, and Mountain Dew. In 2006, Redmond was chosen as one of the leaders to manage the Pepsi Branded Entertainment and Content division. The division was instrumental in placing Pepsi at the forefront of entertainment and pop culture. While attending Michigan State University, he worked across a number of organizations including The National Basketball Association (NBA), Sony, and The Coca-Cola Company.
About Opus Bank
Opus Bank is an FDIC insured California-chartered commercial bank with $7.7 billion of total assets, $5.2 billion of total loans, and $6.3 billion in total deposits as of June 30, 2017. Opus Bank provides superior ideas and solutions, and banking products to its clients through its Retail Bank, Commercial Bank, Merchant Bank and Correspondent Bank. Opus Bank offers a suite of treasury and cash management and depository solutions and a wide range of loan products, including commercial, healthcare, media and entertainment, corporate finance, multifamily residential, commercial real estate and structured finance, and is an SBA preferred lender. Opus Bank offers commercial escrow services and facilitates 1031 Exchange transactions through its Escrow and Exchange divisions. Opus Bank provides clients with financial and advisory services related to raising equity capital, targeted acquisition and divestiture strategies, general mergers and acquisitions, debt and equity financing, balance sheet restructuring, valuation, strategy and performance improvement through its Merchant Banking Division and its broker-dealer subsidiary, Opus Financial Partners, LLC, Member FINRA/SIPC. Opus Bank’s alternative asset IRA custodian subsidiary has $15 billion of custodial assets and approximately 50,000 client accounts, which are comprised of self-directed investors, financial institutions, capital raisers and financial advisors. Opus Bank operates 52 banking offices, including 32 in California, 17 in the Seattle/Puget Sound region in Washington, two in the Phoenix metropolitan area of Arizona and one in Portland, Oregon. Opus Bank is an Equal Housing Lender. For additional information about Opus Bank, please visit our website at: www.opusbank.com.