Financial company with its 1st CMO: Attack!

Steve’s breakdown: The Money Source is the company and Barbara Yolles is the CMO. Here’s the contact info: 135 Maxess Road, Melville, NY 11747 | 1-866-867-0330

MELVILLE, NY:L Barbara Yolles, former chief marketing officer of Troy-based United Shore Financial Services, has been named to the newly created position of CMO at The Money Source Inc.

Yolles’s last day at United Shore, the parent company of United Wholesale Mortgage, was Monday. She starts her new role at the New York-based mortgage lending company on Wednesday, company spokesman Daniel Moran said via email.

Yolles, 50, a Crain’s 2011 Women to Watch honoree, also previously served as CMO of Detroit-based Campbell Ewald and held marketing leadership positions at several other companies.

“I have admired Barbara’s work for many years now and what she has done at United Wholesale Mortgage,” CEO Darius Mirshahzadeh said in a written statement.

Yolles will also oversee marketing efforts for Endeavor American Loan Services, The Money Source’s California-based wholesale mortgage lending subsidiary.

Yolles’ husband and former longtime CEO of Detroit-based Campbell Ewald, Bill Ludwig, recently launched a “100 percent American made” outdoor apparel company in Pontiac.

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