Giant Southern Bank: New CMO

Steve’s breakdown: Meredith Verdone, the new CMO, “has largely taken over day-to-day responsibilities for the branding of the company over the last two years.” So now she really has the job and maybe, just maybe, might take a look at agency relationships.

CHARLOTTE, NC: Anne Finucane, Bank of America’s vice chair, internally announced a few changes to her team recently.

Finucane, who was named vice chair in 2015, has been spending more time on corporate governance issues and environmental initiatives in the last two years.

Because her new focus areas are taking up much of her time, Finucane promoted Meredith Verdone to be the company’s chief marketing officer. Finucane was previously BofA’s chief strategy and marketing officer.

Verdone most recently served as head of enterprise marketing at Bank of America. Now she will oversee the branding for the company as well as marketing for the consumer and wealth management business, according to Finucane’s internal memo to her team. Verdone will still report to Finucane.

Finucane chairs the global environmental, social and governance committee at the bank and she manages BofA’s $125 billion environmental business initiative. That includes its $10 billion Catalytic Finance Initiative to increase investments in clean energy projects. Other responsibilities include shareholder outreach and expanding environmental business opportunities.

Finucane recently attended the W20 Summit in Berlin speaking with Angela Merkel and others about access to capital for women. She also attended the Milken Institute Global Conference in Los Angeles last week.

Finucane says Verdone has largely taken over day-to-day responsibilities for the branding of the company over the last two years.

“It is time for her to officially be named CMO to reflect her growing portfolio and contributions,” Finucane wrote in the memo.

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