Major bank gets first CMO

Steve’s breakdown: We love first time CMOs. You can feel change in the air. Anyway, the key sentence in this article is they want a “strong emphasis on expanding our digital marketing expertise and using technology and research to connect clients more effectively”. So there’s your pitch to BNY Mellon and their first CMO, Brenda Tsai.

NEW YORK, NY: Brenda Tsai, who was senior VP & global head of strategic communications and marketing at financial data and software company FactSet, joined BNY Mellon Aug. 6 as chief marketing officer, a new post.

She’s responsible for driving a client-focused global marketing with a “strong emphasis on expanding our digital marketing expertise and using technology and research to connect clients more effectively,” according to an internal memo from Monique Herena, chief human resources officer.

Tsai led marketing teams at GE Capital, Procter & Gamble and Clorox and did a digital marketing stint at Booz Allen & Hamilton.

She reports to Herena.

Founded in 1784 by Alexander Hamilton, BNY Mellon has $1.8T in assets under management.

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