Midwestern mortgage company’s new CMO

Steve’s breakdown: Guaranteed Rate has kinda been all over the place regarding their advertising spending so maybe the new guy will settle that down. A good way to do that is with a new agency.

CHICAGO, IL: Guaranteed Rate, one of the largest retail mortgage lenders in the nation, has appointed Steve Moffat as Chief Marketing Officer and Brendan Noonan as Chief Brand Officer to accelerate positive momentum and build recognition of the Guaranteed Rate brand among borrowers and channel partners.

“Steve and Brendan both have a depth of experience driving the growth, visibility and profitability of well-known consumer brands and will be instrumental as Guaranteed Rate continues to expand our brand awareness and reach new audiences,” says Chief Executive Officer and Founder Victor Ciardelli. “Their combined wealth of knowledge is a tremendous asset to the company and we look forward to working with them to further build the brand and strengthen our marketing initiatives.”

As CMO, Moffat will oversee marketing strategy, articulating the company’s value proposition to customers and channel partners. Most recently with Google as Head of Industry, Moffat led a national sales team advising Fortune 500 brands, driving profitable marketing decisions through data synthesis, technology adoption and digital innovation.  Prior to Google, he spent eight years with PepisCo building the marketing and innovation agenda for the multi-billion-dollar Gatorade global sports nutrition platform. He has an MBA from Northwestern’s Kellogg School of Management and a BA from the University of Michigan.

“Since its founding in 2000, Guaranteed Rate has built tremendous momentum in the dynamic mortgage marketplace, earning an outstanding reputation with homeowners and channel partners alike,” says Moffat. “We’re known for our superior technology and world-class customer service. I’m thrilled to have the opportunity to build upon the company’s winning mentality and deliver the very best borrower experience in the industry to an ever-expanding customer base.”

In the newly created position of Chief Brand Officer, Noonan will focus on honing the brand’s voice, vision and image. He spent 13 years with MillerCoors, most recently as Marketing Director, where he led the activation of the brand purpose for Coors Light, MillerCoors’ largest brand. He also oversaw the repositioning of Miller High Life and managed the national expansion of Leinenkugel’s including the launch of Summer Shandy, the largest seasonal beer brand in the United States. He has an MBA from the University of Texas at Austin and a BA in Economics from Harvard University.

“Guaranteed Rate is an amazing entrepreneurial success story and I’m excited to help take our brand recognition to the next level,” say Noonan. “The company has seen astronomical growth and there is so much potential to engage with additional audiences to communicate how Guaranteed Rate is a different kind of mortgage experience – from its superior technology to its unmatched customer service.”

About Guaranteed Rate

Guaranteed Rate is one of the largest retail mortgage lenders in the United States. Headquartered in Chicago, the company has approximately 195 offices across the U.S. and Washington, D.C., and is licensed in all 50 states. Since its founding in 2000, Guaranteed Rate has helped hundreds of thousands of homeowners with home purchase loans and refinances and funded nearly $23 billion in loans in 2016 alone. The company has become the Home Purchase Experts® by introducing the world’s first Digital Mortgage technology and offering low rate, low fee mortgages through an easy-to-understand process and unparalleled customer service. Guaranteed Rate won an American Business Award for its Digital Mortgage technology in 2016, ranked No. 1 in Scotsman Guide’s Top Mortgage Lenders 2016, was chosen as Top Lender 2016 and 2017 by Chicago Agent magazine and made the Chicago Tribune’s Top Workplaces list seven of the past eight years. Visit rate.com for more information.


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