Paypal competitor brings in CMO
Steve’s breakdown: There’s a lot to do at BigCommerce but they seem to be on the right track. SHIFT Communications has the account now but they have to think bigger.
AUSTIN, TX: BigCommerce, the leading ecommerce platform for fast-growing and established brands, announced today that Alexandra Shapiro has been named chief marketing officer after serving as the company’s senior vice president of marketing for the last two years. As CMO, Shapiro will expand her remit leading BigCommerce’s global marketing organization — including brand, external communications, product marketing, demand generation and partner marketing — to drive awareness and adoption of the BigCommerce platform.
“Since joining BigCommerce, Alexandra has led a remarkable transformation in our global marketing capabilities, working hand-in-hand with our sales leadership team to dramatically increase brand awareness across all segments,” said Brent Bellm, CEO of BigCommerce. “Beyond performance, Alexandra stands out among marketing leaders for her strategic thinking, brilliant execution and commitment to always putting our customers first. She’s exactly the kind of leader we need to accelerate our growth strategy.”
Since joining BigCommerce in April 2015, Shapiro helped the company grow its mid-market customer base by 400 percent to include more than 2,000 mid-market retailers. Among her other accomplishments, in March 2016 Shapiro oversaw the global rollout of BigCommerce’s new brand identity, a complete visual reimagining of its logo, website and product. Additionally, under Shapiro’s leadership, BigCommerce introduced a semi-annual awards program to recognize excellence in ecommerce design and noteworthy technical achievement and ecommerce innovation. In the past year, BigCommerce has also seen a 150 percent increase in mid-market lead flow while doubling its world-class partner program which now includes more than 4,000 leading design and solution partners globally.
“The idea that BigCommerce makes it possible for anyone to build a successful online business is what initially brought me to the company, and seeing first-hand the impact that our platform has made on our tens of thousands of merchants continues to serve as my driving force,” said Shapiro. “It’s no secret that BigCommerce is the best ecommerce platform for small, mid-market and enterprise e-retailers, and in this new role, it’s my job to ensure that we’re giving brands the confidence they need to make the move to BigCommerce.”
Prior to joining BigCommerce, Shapiro served as senior director of merchant marketing and partner development at PayPal, where she managed all marketing functions for PayPal’s North America SMB business group. Shapiro has also held senior leadership roles at JP Morgan Chase and Providian Financial, and worked as a business analyst as McKinsey & Company.
Alongside Shapiro’s appointment, BigCommerce also announced it has hired tech veteran Brian Parks as vice president of mid-market and channel sales, reporting to the senior vice president of global sales. Parks comes to BigCommerce from product data intelligence platform Edgecase, where he was responsible for business development and directing the company’s go-to-market strategy. Prior to Edgecase, Parks also held senior roles at Tippr, Dell and MessageOne.
These hires come after a string of executive appointments in 2016. Last October, BigCommerce announced Brian Dhatt as the company’s first chief technology officer, and earlier in the year Jimmy Duvall began as chief product officer.
BigCommerce is the world’s leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to scale to tens of millions in online sales at a fraction of the cost and complexity of on-premise software. BigCommerce customers include 50,000+ SMBs, 2,000+ mid-market businesses selling more than $1 million per year, 10 Fortune 1000 companies, 17 Internet Retailer 1000 businesses, and leading brands and retailers representing a wide range of B2C and B2B categories.