Please, somebody, help redefine marketing at this insurance company

Steve’s breakdown: CNA just created the position of Chief Marketing Officer and their first victim is ex-AIG exec Jennifer Livingstone. We suspect she’ll have a some leeway to try new things considering she’s a “new thing”. I mean, check out the featured video. It’s like they are defensive the whole time.

CHICAGO, IL: CNA has appointed Jennifer Livingstone senior vice president and chief marketing officer, a newly created role.

Livingstone joins CNA after 25 years in the insurance industry, in both underwriting and sales roles. She spent the majority of her career at AIG in roles of increasing scope and responsibility. Livingstone spent her last seven years at AIG as senior vice president, head of broker relations and channel management. Since 2016, Livingstone has served as vice president of global sales development at Cyence, where she was responsible for sales, marketing, and business development for Cyence’s platform which helps the insurance industry manage cyber risk.

Livingstone will report to Doug Worman, executive vice president and chief underwriting officer.

The appointment is effective June 18.


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