Spliting up banks = More ad accounts!

Steve’s breakdown: No matter where you stand on this issue, we here at The Ratti Report always love to hear about companies breaking up into multiple ad, digital or PR accounts. Keep an eye on this and related news and get yourself in position to pounce.

EVERYWHERE USA: In a stunning reversal, a former big bank CEO who crusaded for policies that helped create the so-called “too-big-to-fail” banks now says we need to break up the banks.

“What we should probably do is go and split up investment banking from banking, have banks be deposit takers, have banks make commercial loans and real estate loans, and have banks do something that’s not going to risk the taxpayer dollars, that’s not going to be too big to fail,” former Citigroup Chairman and CEO Sanford “Sandy” Weill told CNBC on Wednesday morning.

It’s a shocking statement coming from Weill, who was responsible for turning Citi into one of the largest banks in the world. During his tenure, he bought up one financial institution after another and orchestrated the merger of Travelers Group and Citibank in 1998–at the time, the largest merger in history. He retired as CEO of Citigroup in 2003 and stepped down as chairman in 2006.

“Is Sandy Weill now considered a ‘born again banker’?” Joseph Saluzzi, co-founder of Themis Trading and prominent Wall Street critic, tweeted Wednesday morning when Weill’s statements made the rounds.

Weill was pivotal in lobbying for the successful repeal of the Glass-Steagall Act in 1999, a 66-year-old law that had separated commercial banking from investment banking.

Some blame the financial crisis, in part, on that appeal.

Weill’s office once had a wooden plaque with his portrait that read “The Shatterer Of Glass-Steagall.”

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