Traveling from Tickets to Prescriptions spells hot lead in Pharma
Steve’s breakdown: People are raving about Blink Health and now they have the CMO, formally of Kayak, to crow loader about the news. Expect the company to shift marketing into high gear and that could include hiring a grown-up ad agency.
NEW YORK, NY: Blink Health, America’s leading prescription drug savings platform, announced that Robert Birge has been appointed as the Company’s Chief Marketing Officer. Birge brings 25 years of strategy and marketing experience and will lead the company’s growth efforts in this newly created role.
“We’ve had tremendous early success by making prescription drugs affordable for everyone. It’s time to expand our offering and invest in bringing Blink to more people. Robert brings an incredible track record of building famous brands and accelerating growth,” said Geoffrey Chaiken, Co-Founder and Chief Executive Officer of Blink Health. “We’re thrilled to welcome him as we continue to build a world-class management team.”
“Blink is a breakthrough service that’s playing a very important role in our country so this is a rare opportunity,” said Robert Birge. “I’m thrilled to join such a dynamic company that’s making a positive impact in so many people’s lives.”
Robert Birge has advised consumer start-up companies on business strategy for the past two years. He previously served as Chief Marketing Officer at Kayak, where he created the company’s global marketing function. During his tenure, the company’s growth significantly accelerated and Kayak became a household brand in the US and Europe. Birge’s earlier career includes global advertising agency TBWA\Chiat\Day, sports and entertainment company IMG, and The Boston Consulting Group where he also helped create the online travel agency Orbitz.
About Blink Health
Blink Health makes prescription drugs affordable for everyone. The company’s platform gives people access to the medications they need at prices they can afford at over 40,000 pharmacies nationwide. Blink’s website and free mobile app enable anyone to simply purchase their medications online and pick them up at their local pharmacy for up to 95% off the average retail price. Blink Health groups patient purchasing power in order to secure significantly lower prices for everyone.