Steve’s breakdown: Two things:

1) This was a tactic I developed years ago while at Charron Schwartz & Partners. (They had all the ABC News business back in the 90s) Anyway, I used to have the advertising page cut out of the New York Times and copied for the entire staff to read. Many times it included “accounts won” announcements. After filling these pages away for over a year, I thought it would be an interesting to see how all those 1-year-old relationships were doing. You’d be surprised how many of them wanted to talk. I’m not kidding!

2) Now-a-days, I don’t cut up the New York Times because there’s a better source: Access Confidential! They have years of information in their database you can use a thousands different ways to win business. In fact, we believe Access Confidential is the perfect companion to The Ratti Report. You’ll never need another thing!

Now with the leads:

EVERYWHERE, USA: Accounts won one year ago this week. Source: Access Confidential!

• MediaCom was awarded the planning and buying assignment for Spin Master, a Toronto-based toy company
• Leo Burnett has won agency-of-record duties for Fifth Third Bancorp
• The Tourist Office of Spain hired Global Advertising Strategies to carry out digital communications and social media initiatives in the United States
• TBC, Inc. has been named ad agency of record for Visit Baltimore, the marketing organization responsible for drawing business to the city
• Y&R New York wins Tree.com, Inc. creative
• Digitas wins brand marketing, acquisition and customer-relationship management in TV, digital, social media and mobile, as well as planning and buying for all media for Equifax Credit Report