10 Consumer Brands with new CMOs
Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile
The Washington Post Promotes For Chief Marketing Officer
WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most recently served as vice president of marketing. Prior to her time at The Washington Post, King spent five years at POLITICO in a number of senior and executive roles.
Ballard Brands Names CMO: 6 hospitality brands including PJ’s Coffee, City Diner and WOW Cafe in one lead!!
COVINGTON, LA: Ballard Brands has appointed Leslie Monson as its new executive vice president and chief marketing officer. Monson’s career spans over 17 years and most recently served as the senior marketing manager for New Orleans’ Fair Grounds Race Course and Slots.
In this new role, Monson will be responsible for assisting with overall company profitability, brand strategy and brand equity across all Ballard Brands companies.
Brazi Bites Co-Founder Becomes CMO
PORTLAND, OR: With the hire of its new CEO, Brazi Bites co-founder Junea Rocha has assumed the role of chief marketing officer. Rocha founded the company in 2010 with her husband Cameron MacMullin. Since then, Brazi Bites was ranked Number 81 on the Inc. 5000 annual list of “America’s Fastest-Growing Private Companies.”
Blue Nile Taps Former Starbucks Exec As CMO: Last CMO only lasted 13 months so this could be HOT
SEATTLE, WA: Alexandra Wheeler has joined Blue Nile as chief marketing officer. Wheeler brings over 20 years of brand building experience to the online jewelry retailer, half of which being spent in various marketing leadership roles at Starbucks. Most recently, she was the vice president of global digital marketing and Starbucks Rewards marketing.
Saucony Appoints Chief Marketing Officer: $3 million account shoe account
WALHAM, MA: Don Lane has been named chief marketing officer of running shoe brand Saucony. a division of Wolverine. Lane brings over two decades of experience to Saucony and most recently served as SVP of brand and creative for DraftKings. He served in a variety of management roles at global creative agency Arnold Worldwide, where he is credited with building brands like Volkswagen and was a key leader for the “Drivers Wanted” campaign. He also worked with ESPN, Volvo and New Balance.
In his new role as CMO, Lane will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, and digital strategies.
“Don is a passionate, seasoned visionary who drives brand growth and excitement through relentless consumer focus and compelling brand storytelling,” said Saucony president Anne Cavassa. “He comes to Saucony with a dynamic blend of creativity, brand strategy and data-driven insights that will help us advance a focused marketing offense across all of our global platforms.”