Digestive health cereal may need some TV

Steve’s breakdown: HI! Happy Inside is the new cereal to support digestive health from Kellogg. Do ya think they’re going to beed to do some selling on the $14 box of cereal?

Mr. Gavin Bowyer at gavin.bowyer@kellogg.com is the Senior Director Marketing Morning Foods. (wonder is that includes wake’n bake?)

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