Digital lead in the Supermarket Biz
Steve’s breakdown: The ex-Senior Director of Marketing at United Supermarkets is now CMO at Weis Markets. And it is Digital that they hope to beef up. That’s your cue.
SUNBURY, PA: Weis Markets has announced a new executive hire set to bolster the company’s marketing efforts. The company has hired Ron Bonacci as its new Vice President of Marketing and Advertising.
“Ron Bonacci has extensive experience in managing cross-functional teams in developing and implementing strategies for customer relationship management, marketing, and advertising,” said Richard Gunn, Senior Vice President, Merchandising and Marketing. “He will also oversee our growing digital program. We are pleased to welcome him to our company.
Immediately prior to joining Weis Markets, Bonacci was Senior Director of Marketing at United Supermarkets at the company’s Lubbock, Texas, headquarters. Early in his career, Bonacci worked at Kroger in various capacities including store operations, category management, merchandising, and loyalty marketing. More recently, Bonacci served in marketing positions for Food City and S&H Solutions.
In his new position, Bonacci will oversee the day-to-day operations of the company’s advertising, marketing, and public relations activities. In this capacity, he will report directly to Gunn.
We at AndNowUKnow congratulate Ron on his new role and wish him and Weis Markets the best in all their endeavors.