Digital Project Lead
Steve’s breakdown: We’re talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing. Wouldn’t you say.
CULVER CITY, CA: SnackNation, a US-based healthy snack delivery service, has raised US$12m in Series B funding.
The tech-enabled firm said it will use the money to scale its direct-to-consumer (at-home) business and “further position itself as the go-to marketplace” for emerging CPG brands.
The funding round, led by 3L Capital, takes the total venture funding in California-based SnackNation to date to $22.5m.
SnackNation, which operates nationwide and works with the likes of Microsoft and MailChimp, “curates and delivers great tasting snacks and innovative brands to America’s most prestigious companies”.
It now plans to expand its current enterprise network while opening-up new distribution channels such as hospitality and transportation.
The company, which also gathers data on snacking, consumption and other market research to fuel its product selection and rotation, has grown to more than 150 employees since it was three years ago.
CEO Sean Kelly said: “At SnackNation, we’re creating a 21st century retailer by connecting today’s top emerging CPG brands with consumers during their most engaged moments.
“With retail shelf space shrinking and people spending less time in brick and mortar grocery stores, creating new brand-consumer access points – especially with better-for-you products – is essential.
“We are fired-up to be working with 3L Capital to create a world where everyone has access to healthier snacks and drinks at work and at home.”
Dave Leyrer, founding partner at 3L Capital, said: “SnackNation is a smart marketplace and unquestionably the leader in providing better-for-you snacks to the workplace and home.
“Not only is SnackNation feeding the very best snacks to workers and consumers nationwide, but it’s also providing unparalleled market research for all players in the food and beverage industry, that’s going through unprecedented disruption.”
All SnackNation ‘curated’ brands must pass a vetting process that includes an ingredient review, tasting panel data and unacceptable ingredient protocol.