Huge food company out of their nest requires smart marketing
Steve’s breakdown: When Dole Foods canceled their IPO, I suspect it felt like they fell out of the nest. A big giant Baby Huey sized nest!
They were totally winging it for the last few months with their Star Wars promotions. What the hell! They sell bananas.
Somebody please fix this!
It has advised the US Securities and Exchange Commission, through a filing, that it will not be proceeding with the IPO plans it formulated last April.
California-based Dole did not give a reason for its withdrawal, telling regulators it “has determined not to pursue the contemplated public offering at this time.”
When contacted by just-food, the company declined to comment on the matter.
Dole’s decision last April to raise money through an IPO came four years after the firm went private.
But reports in September said Dole was considering the sale of the business, despite it being just four months after announcing plans to float.