LEAD? Starbucks to Launch Single Serving Coffee Machines

LEAD? Starbucks to Launch Single Serving Coffee Machines

Steve’s breakdown: This news is just minutes old and it has the industry in a buzz. It’s not yet known which ad agency will be handling the launch but if you want the business, make the call.

SEATTLE, WA:  Starbucks Corp. says it will soon sell a single-cup coffee machine for people to brew lattes and other coffee drinks at home.

The Seattle-based coffee chain says the Verismo will go on sale this fall. It’s keeping the price of the machine a mystery for now.

Starbucks first entered the single-serve coffee market with its Via Ready Brew instant coffee in 2009, and it launched its K-cup packs for Keurig single-cup machines this past November.

The new machines will make espresso drinks as well as brewed coffee.

CEO Howard Schultz says the premium single-cup segment is the fastest growing part of the global coffee industry. Schultz has said in the past that the company’s packaged-goods business could one day rival its retail business.


Type and press Enter to search