Milk this lead for all it’s worth

Steve’s breakdown: World’s Largest Cheeseboard! That’s what the new CMO of Dairy Farmers of Wisconsin is famous for so, you know, maybe go down that path when pitching the account. We believe her email is sfanning@wmmb.org

MADISON, WI: Dairy Farmers of Wisconsin has named Suzanne Fanning as Senior Vice President and Chief Marketing Officer for Wisconsin Cheese. Since joining the organization two years ago, Fanning has played a key role in the start of a marketing transformation for Wisconsin’s 175-year-old cheese industry.

In 2018 alone, her team led communications for the company’s brand identity, built the Cheeselandia ambassador program and made headlines around the globe for the GUINNESS WORLD RECORDS® achievement of the World’s Largest Cheeseboard. Earlier this month, the Dairy Farmers of Wisconsin team launched a national commercial,executed under her leadership. In addition, consumers will soon see a new Proudly Wisconsin Cheese™ logo on retail packaging.

Her team’s innovative strategy has driven impressive results – increasing social media engagement by over 4,000% and achieving over $30 million in national publicity coverage for Wisconsin cheese with features in the New York Times, Bon Appétit and Food & Wine, as well as on The Today Show and Late Night with Seth Meyers. To view media coverage in real time, visit Dairy Farmers of Wisconsin’s media blog.

“Wisconsin’s $45 billion dairy industry is vital to the state and to our Dairy Farmers and we are fortunate to have Suzanne’s talent, energy and leadership at the Dairy Farmers of Wisconsin,” says CEO Chad Vincent. “She is developing a high performance team to bring Wisconsin Cheese and Wisconsin Dairy to new heights.”

In her new role, Suzanne will continue to focus on marketing communications, which includes branding, digital, advertising, public relations and consumer events, and will also add consumer confidence, farmer outreach, and channel/retail marketing to her responsibilities.

Suzanne continues to speak around the country to help professionals and students learn how to drive big results with small budgets and creative ideas. She has been a guest lecturer at Ohio State University and the University of Wisconsin. She has been a speaker for The Business Marketing Association, PRSSA, WSPRA, Social Media Week Chicago, Social Media Week NY, Pivot NY, BlogHer, Forrester and the National Agri-Marketing Association.

She has served on the boards of Social Media Week, iBlog, I-COM, and the International Dairy Deli Bakery Association and served as president of the Word of Mouth Marketing Association.

Her marketing philosophies and results have been featured in Forbes, the Chicago Tribune, PRWeek, Groundswell, Secrets to Social Media Marketing, Brains on Fire, and Killing Giants.

To learn more, visit WisconsinCheese.com or connect on Facebook.

About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at wisconsindairy.org.

About Wisconsin Cheese: The tradition of cheesemaking excellence began more than 150 years ago, before Wisconsin was recognized as a state. Wisconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking craftsmanship. For more information, visit WisconsinCheese.com or connect on Facebook.

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