Too much exec moment not to look at juice company

Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters.

LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior vice-president, chief global growth officer of Ocean Spray Cranberries, Inc., a cooperative owned by more than 700 cranberry growers and a leading producer of cranberry food and beverage products. In his new role, he will oversee the cooperative’s global marketing, insights and innovation teams and will report to Randy Papadellis, president and chief executive officer.

Mr. Chacko joins Ocean Spray from Mars Drinks North America, a division of Mars, Inc., where most recently he was regional president and general manager. Previously, he was global chief marketing officer at Mars Drinks. He has more than 20 years of entrepreneurial and leadership experience encompassing strategy, innovation, marketing and commercialization at companies including The Coca-Cola Co., AB Inbev and GE Capital.

“Bobby’s track record in the global food and beverage industry speaks for itself,” Mr. Papadellis said. “While traditionally a strong North American business, Ocean Spray is poised for significant global growth, and Bobby’s unique experience reshaping brands and developing innovation strategies in multiple markets and categories will accelerate that.”

In addition to Mr. Chacko’s appointment, Ocean Spray announced other recent changes to its leadership team. Daniel Crocker has advanced to the newly created role of senior vice-president, chief customer officer. He will lead a global customer team that brings the cooperative’s portfolio of branded products and value-added ingredients to more than 150 markets. He began his career with Ocean Spray more than a decade ago, having most recently served as vice-president of cooperative development and global ingredients.

Peter Wyman has stepped into the role of senior vice-president, cooperative development. A 25-year veteran of Ocean Spray, he most recently was senior vice-president of global business development. In his new role, he will oversee grower relations, agricultural supply strategy, government relations and sustainability.

Mr. Crocker, Ms. Levine and Mr. Wyman will report to Mr. Papadellis.

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