New breakfast bowls launch but who’s doing the advertising?

Steve’s breakdown: Sapient Razorfish used to be on the Healthy Choice business but we don’t see any evidence if that’s still true. Worth check out.

CHICAGO, IL: US food manufacturer Conagra Brands is taking its Power Bowls range into the breakfast category.

The frozen food maker is launching morning Power Bowls under its Healthy Choice brand in retailers this summer in four varieties: Unwrapped Burrito Scramble; Turkey Sausage and Egg White Scramble; Roasted Red Pepper and Egg White Shashuska; and Pesto and Egg White Scramble.

Each bowl provides 190 calories or less and will sell for a recommended retail price of US$3.49.

Conagra also recently launched four new plant-based Power Bowls including Mango Edamame, White Bean and Feta Salad, Falafel and Tahini and Cauliflower Curry. Each contain 16 grams of plant-based protein and 16 grams of fibre.

Tara Rozalowsky, the brand director for Healthy Choice, said: “Healthy Choice Morning Power Bowls really deliver on a lot of what we’re seeking in the morning or any time of day really – something quick and healthy that tastes good because it’s packed with flavourful, nutrient-dense ingredients.”


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