Steve’s breakdown: YesWay ! That’s who’s on a buying spree and will eventually find itself in need of grown-up advertising for all those stores. This is s a classic “growth client” strategy lead.
DES MOINES IA: Yesway
has expanded its store network.
The convenience store company announced it has acquired 35 Wes-T-Go and Chillerz stores in Abilene, Texas. The acquired stores will be added to Yesway’s existing portfolio of 38 locations currently operating in Iowa and Kansas.
By the end of the second quarter of 2017, Yesway expects to have over 100 stores under management. The company also has a robust acquisition pipeline. It plans to acquire, improve and rebrand approximately 500 convenience stores as Yesway in selected regions of the United States over the next several years.
“With Yesway, customers will enjoy great customer service and redesigned stores that are true to our brand promise – they’ll be efficient, inviting and friendly,” said Brian Trout, Yesway’s senior VP of operations.
BW Gas & Convenience, which operates as Yesway, is headquartered in Des Moines, Iowa. The company plans to acquire, improve and rebrand 500 convenience stores in selected regions of the United States over the next several years.