The Original Energy Drink will need a Global Campaign
Steve‘s breakdown: Jolt Cola relaunched last month in Dollar General stores but now they are on Amazon to be distributed worldwide. If I know Amazon, they’ll be requiring Jolt to be making real sales worldwide so they better get their marketing ducks-in-a-row. Be one of those ducks!
Doug Dixon is the CEO and can be reach him via the PR team at (585) 210-9539
ROCHESTER, NY: Jolt Cola announced today America’s original carbonated energy drink will be sold on Amazon beginning October 20. Offered as a pre-packaged four-pack of 16oz. OG cans, shipping will be fulfilled by Amazon, making Jolt finally available to Amazon customers worldwide. Jolt will be eligible for Prime shipping and the new four-pack retails for $12.99.
With more than 300 million users on Amazon, Jolt Cola recognized that the fastest way to get Jolt in the hands of as many fans as possible was to accelerate its distribution with the leading online retailer. Demand for Jolt Cola has outpaced its availability since returning to shelves nationwide last month.
“We heard our customers around the globe calling out for a cold can of Jolt Cola,” said Kathryn Lyons, Jolt Cola Spokesperson. “The Jolt team worked to put a worldwide distribution deal in place with Amazon as quickly as possible. We’re ramping up production to meet demand and will have more inventory available in the weeks ahead.”
The new custom four-pack created for Amazon features the original thunderbolt logo and simple striped design that debuted more than 30 years ago. Manufactured in the U.S., Jolt Cola is America’s homegrown, highly caffeinated carbonated beverage of choice.
“Jolt Cola coming back is a big deal,” proclaims Paste Magazine. “[It’s] dangerous even by 80’s standards.” CNET calls it “the 80’s geek fuel of choice” and New York Post reminds us all that Jolt Cola is “the drink responsible for caffeinating a generation.”
Amazon will begin selling a limited number of Jolt Cola four-packs this week and will have a steady supply by month’s end. Customers can pre-order on Amazon now here.
“You wake up, drink a Jolt, kick ass, order more and repeat,” said Jolt CEO, Doug Dixon. “If we could’ve had Jolt delivered to our front door in 1985, we would have kept going for days. Snowflake hipsters don’t know how much awesomeness awaits them with their first can of Jolt. Now they can order it on Amazon and feel the rush of all the sugar and twice the caffeine without wrecking their pour over coffeehouse street cred.”
The delicious but dangerous beverage is recommended for adult consumption only.
ABOUT JOLT COLA
Launched in 1985 as America’s first carbonated energy drink, Jolt Cola dominated the hearts and minds of gamers, hackers, journalists and other night owls across the country with its commitment to all the sugar and twice the caffeine in every can. Despite its cult following, Jolt evolved away from its original core product and stopped production. Jolt CEO Doug Dixon’s vision for Jolt Cola as the phoenix of energy drinks brought the seriously jacked-up cola back to market in September 2017, with single cans available for purchase exclusively at Dollar Generals across the country and now in four-packs on Amazon. http://www.joltcola.com.