Retailer gets Fresh Start with New CMO
Steve’s breakdown: The Fresh Market is the client and they operate over 160 stores in 27 states across the United States. The new CMO just came off a stint as CMO at Skeeter Snacks, LLC. and can be reached at firstname.lastname@example.org.
GREENSBORO, NC: Fresh-focused specialty grocer The Fresh Market has announced a new addition to the company’s senior leadership team. Mary Kellmansonhas joined The Fresh Market team, effective immediately, as the company’s new Chief Marketing Officer.
“The Fresh Market has long been recognized as a brand that offers high-quality, curated products and delicious fare,” said Kellmanson, in a company press release. “I look forward to building upon that reputation through new ideas and programs, and I welcome the opportunity to elevate awareness around the exceptional experience The Fresh Market offers for our guests.”
In her new role, Kellmanson will serve on the company’s senior leadership team and oversee all aspects of The Fresh Market’s marketing and brand strategy—as well as public relations and communications.
“With her impressive track record of successful innovation in driving corporate brand strategy, we are energized by the leadership Mary brings to our team,” said Larry Appel, President and CEO of The Fresh Market. “I am confident that her results-oriented approach and insight into food retailing will put her in a strong position to assess and optimize The Fresh Market’s programs.”
Kellmanson brings more than 20 years of experiencein the grocery industry to her new role with The Fresh Market. Kellmanson began her career with Wegmans Food Markets where, as Vice President of Marketing and Advertising, she was responsible for branding, new store openings, market research, loyalty card, and online programs. She would go on, from there, to become SVP of Marketing at Winn-Dixie Stores and Bi-Lo Holdings.
In more recent roles, Kellmanson has served as Chief Marketing Officer for Skeeter Snacks, LLC—an emerging brand specializing in all-natural, healthy nut-free snacks—and SVP of Marketing at Web.com—a global online services provider for small businesses.
We at AndNowUKnow extend our congratulations to Mary on her appointment, and wish her and The Fresh Market the best going forward!