Two Family Meats = New Client
Steve’s breakdown: The largest privately held sliced lunchmeat brand in the country just bought Wellshire Farms and we see stars in their eyes of hiring an ad agency to announce the marriage.
“This is an exciting time for both Wellshire and Land O’Frost. We’re bringing together two family-owned companies that are not only committed to producing quality products, but also have a rich and longstanding heritage in the meat industry,” said David Van Eekeren, President and CEO of Land O’Frost. “We’ve admired Wellshire for quite some time, and we’re impressed with their leadership in the natural/organic space and established relationships with leading retailers. We look forward to welcoming Wellshre to the Land O’Frost family and entering the natural/organic space in such a considerable fashion.”
As part of the acquisition, Land O’Frost will take on all of Wellshire’s assets, including its entire brand portfolio, which features the Wellshire, Wellshire Organic, Wellshire Kids, Garrett Valley, Colameco’s, Colameco’s Primo Naturale, Lou’s Famous, Woodstown Farms, and Homestyle Meals brands, according to a press release. All of Wellshire’s brands can be found in specialty grocery retailers such as Whole Foods Market, Trader Joe’s, Sprouts Farmers Market, Earth Fare, and Natural Grocers by Vitamin Cottage.
“Joining the Land O’Frost family represents an important and strategic milestone for Wellshire Farms,” said Lou Colameco, President and Chief Executive Officer of Wellshire Farms. “The opportunity to combine forces with another family-owned and operated company as strong as Land O’Frost will provide us with the ability to further grow our brands, expand our distribution, and provide new growth opportunities for our employees. In addition, we believe the combined company will also be able to reach more retail outlets and customers that value our high-quality products.”
Always on the lookout for new categories to expand into that complement its existing portfolio, Land O’Frost’s latest acquisition directly supports its strategic growth plans. With the addition of Wellshire, Land O’Frost’s product portfolio will now feature a vast offering of recognized natural/organic brands that range from breakfast meats to deli meats, hams and hot dogs, and snacking and specialty meats.