$19 million Hardware account gets new owner: Does agency get screwed?

Steve’s breakdown: Sorry ’bout that headline. It’s hard to hold back.

Anyway, ACON Investments is the new majority owner of True Value and their agency should be on notice. BTW, this investment firm is also involved with another lead, Peter Piper Pizza!

CHICAGO, IL: A special meeting of the True Value board of directors Friday morning announced the results of a proxy vote, and it wasn’t close.

In management’s final tally, True Value members voted 85% to pass the deal, which will turn over 70% equity of True Value Company to ACON Investments. Current True Value members will keep 30% equity, as well as receive a $196 million cash payout.

The announcement Friday morning marked the culmination of a process that began March 15, when True Value announced its intention, with the unanimous support of True Value’s board of directors, to enter into the deal with the Washington, D.C.-based private equity company.

“We’re excited about the overwhelming, positive response that we got from our shareholders, they have been the decision makers in this process,” said John Hartmann, True Value CEO.

From the beginning, True Value management has promoted the transaction as a growth strategy. An opportunity, as Hartmann said in the March 15 announcement, “to unlock the substantial majority of their investment while accelerating the transformation of the company to better serve our customers.”

When the deal is finally signed and sealed, as is expected in the coming days, the following key provisions of the plan kick in:

  • ACON will acquire 70% of the company, with 30% equity retained by members.
  • True Value members will receive $229 million in returns and credits. Of that, $196 million will be paid in cash.
  • True Value will cease to exist as a co-op and will begin to exist as a nationally branded wholesale distributor.

The vote was a landslide that overcame a vocal minority of True Value members who opposed the deal. Organized resistance to the proposal gravitated to the web page “Concerned True Value Members” on Facebook.

Asked about the criticism on that page, Hartmann pointed to the strong support of the plan reflected in the vote. “Everyone is entitled to their opinion, but what really matters is the vote. In the end everyone is a part of the True Value family, and this was not a 51-49 thing.” He added. “I don’t really care who voted [for or against]. My team and I need to continue to earn our members business every day.”

Despite the dramatic change in structure created by the vote, Hartmann says the dealer-distributor relationship will remain the same, with business as usual, for at least the near future. Any dealer currently using the brand can continue to use it. In the future, a minimum-purchase threshold will entitle dealers to use the True Value brand in the store and in local media, as well as participation in the True Value e-commerce ship to store program.

Hartmann added that True Value dealers have already discussed plans to use the release of the equity in the next couple of weeks to reinvest in their business, or happily make a bank deposit with their money, he said.

“We believe we’ve been responsive to our shareholders’ questions about all of these things,” he said. “We’re very excited about the future and about helping them to continue to grow.”

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