Furniture lead in High Point

Steve’s breakdown: Theodore Alexander is the company and they have hired their 1st CMO. That’s always good news “lead wise”.

HIGH POINT, NC: High end case goods and upholstery manufacturer Theodore Alexander has named Jackie Paulsen as chief marketing officer, a new position.

In this role, she will lead the company’s global marketing team as it aims to strengthen its brand presence and create a worldwide digital and customer engagement platform.

She reports to Harvey Dondero, CEO.

Paulsen has specialized in brand building and marketing strategy and has experience in the consumer and trade markets, the company said. She comes to Theodore Alexander from Currey & Company, where she was director of marketing for nearly two years. She also has been involved in the marketing of several brands in and outside the furniture industry including Henredon, Barbara Barry, Ralph Lauren Home, Harley Davidson, Kraft Foods, SC Johnson and Newell Rubbermaid.

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