Kitchenware company puts the CEO apron on Fashion Exec

Steve’s breakdown: Sur La Table‘s new CEO probably feels like he was saved from a floating raft in the sea having been at Abercrombie. Look for him to stretch his legs in the new position which should include advertising.

SEATTLE, WA: Kitchenware retailer Sur La Table has tapped a veteran retailer as its new CEO.
Sur La Table has appointed Billy May as CEO. May, who will also join the board of directors, succeeds Diane Neal who retired earlier this year.
May joins the kitchenware retailer from Abercrombie & Fitch, where he most recently served as senior VP and member of the executive leadership team. At Abercrombie, May was responsible for marketing, e-commerce, omnichannel and geographies.
Previously, May helped lead global digital and e-commerce at adidas Group, and held various leadership roles at Sears Holdings.
“We are excited to work with Billy going forward and believe his extensive experience across the digital landscape – marketing, e-commerce, and omnichannel – aligns well with Sur La Table’s strategic priorities,” said Kevin Nickelberry, a member of Sur La Table’s board, managing director at Investcorp, which acquired the company in 2011.
Sur La Table operates over 130 stores and an e-commerce site. The merchandise mix includes cookware, kitchen and culinary electrics, bakeware, glassware, tabletop and bar, cookbooks, and locally sourced food and accessories.

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