Off the road & into the kitchen? This new CMO is going to need a hand
Steve’s breakdown: Mark-Hans Richer, a guy I pitched at GM and ex-Harley-Davidson guy, is now the marketing chief for brands like Moen, ROHL and Perrin & Rowe. Talk about a fish out of water. (or should I say a prairie dog in a bathtub)
Anyway, I think this guy could probably use a few phone calls regarding this leap he’s made and how you can help out. BTW: He’s got a bit of an ego . . .
DEERFIELD, IL: The Fortune Brands Global Plumbing Group (GPG), a division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), an industry-leading home and security products company, is pleased to announce a key addition to its executive leadership team. Effective April 3, 2017, Mark-Hans Richer joined the Global Plumbing Group as Senior Vice President, Chief Marketing & Innovation Officer (CMIO). Bringing more than 26 years of corporate and agency experience to the GPG, Richer has extensive background leading marketing, promotions, consumer experiences and customer operations for industry-leading domestic and global brands.
In his new role, Richer will help elevate and expand the group’s Moen, Riobel, ROHL and Perrin & Rowe global brands, identifying strategic and consumer-led opportunities to drive innovation to fulfill unmet consumer needs. He also will be responsible for guiding global product development efforts and industrial design to create exciting new offerings under this house of brands.
“Mark-Hans is a creative, results-oriented leader with strengths in portfolio brand management and innovation across multiple geographies,” said Nicholas Fink, president, GPG. “His strategic, consumer-insight-driven approach to marketing and product development allows him to pinpoint what consumers want and connect with them to find solutions that are both unique and practical – skills that make him an ideal fit to join our executive team. I look forward to working closely with Mark-Hans and the opportunities that lie ahead for our business.”
Previously to joining the GPG, Richer served as Senior Vice President, Chief Marketing Officer at Harley-Davidson, Inc. There, he and his teams delivered firsts in product planning through customer-led innovation, including the creation of Harley’s first factory customization program and first electric motorcycle development. He also introduced a segmented marketing strategy and structure that resulted in the company reaching #1 market share position in all U.S. demographics as well as global growth.
Prior to Harley-Davidson, Richer held multiple marketing and advertising director-level roles within General Motors at Pontiac, GMC and Chevy Trucks, and at DDB Chicago where he managed major consumer accounts such as McDonald’s, SC Johnson, General Mills and Clorox. From these efforts, Mark-Hans was inducted into the American Advertising Federation’s Hall of Achievement in 2006.
Richer holds a Bachelor of Arts in History from Northwestern University and a master’s degree in Business Administration from the Ross School of Business at the University of Michigan.
For more information, please visit FBHS.com.
About Fortune Brands Global Plumbing Group
Fortune Brands Global Plumbing Group (GPG) currently includes the industry-leading global kitchen and bath brands of Moen, Riobel, Perrin & Rowe and The House of ROHL. Anchored by Moen as the #1 faucet brand in North America, together the brands serve a range of consumer segments up through the highest luxury with distinctive style, innovation and quality. The GPG provides the foundation to support a multi-brand business focused on accelerating growth.