Pitching Three Retail Brands with One CMO
Steve’s breakdown: The brands are Sleep Outfitters, Mattress Warehouse and Mattress King and the new CMO is Kristin Micalizio. She spent 18 years with Office Depot so she’s no stranger to advertising. We don’t have her contact info but here’s her boss: Ms. Kim Knopf, email@example.com Founder and Owner
LEXINGTON, KY: Mattress retailer Innovative Mattress Solutions (iMS) has named Kristin Micalizio the company’s Chief Marketing Officer. Ms. Micalizio will report to Kim Knopf the CEO of iMS.
“Kristin is a versatile marketing executive with more than 20 years of experience leading multi-channel businesses in a variety of industries. I am thrilled to have her lead our marketing and strategy efforts with a focus on enhancing the company’s omni-channel marketing approach,” said Kim Knopf.
Ms. Micalizio comes to iMS from Academic Partnerships of Dallas, Texas, a leading online program management company serving public universities, where she served as the Vice President of Marketing. Previous to that, she served as Vice President of Marketing and Merchandising for Galls LLC, a law enforcement apparel and equipment distributor. She also spent 18 years with Office Depot, where she gained extensive retail, eCommerce, digital, and traditional marketing experience as the Vice President and General Manager over the $1B+ direct sales business unit, which included oversight for http://www.officedepot.com. She also held key executive leadership roles in the areas of Finance, Supply Chain, Strategy and as the GM for the Office Depot’s copy and print business.
“I am excited to join iMS,” Ms. Micalizio said. “The industry is going through major changes, and I believe we have a great opportunity to leverage this for incremental growth. iMS is already a regional powerhouse, and I am thrilled to be able to be part of the team to take the business to the next level.”
About Innovative Mattress Solutions
Innovative Mattress Solutions (iMS), headquartered in Lexington, Ky., is the parent firm of Sleep Outfitters, Mattress Warehouse and Mattress King. Founded in 1983 in South Charleston, W.Va. by Louisville native and University of Kentucky alumna Kim Brown Knopf, the company operates more than 160 retail locations in West Virginia, Ohio, Kentucky, Indiana, Tennessee and Alabama. iMS stores feature pillows, mattress protectors and adjustable bases, as well as mattress sets from Sealy, Stearns & Foster and Tempur-Pedic. iMS is the number one Tempur-Pedic retailer in Ohio, Kentucky, West Virginia and Alabama.