Casino goes all in on new CMO
Steve’s breakdown: Suzanne Trout is the new CMO and she’ll be working mostly on Player Development, International Marketing, Loyalty Marketing, Entertainment, Brand & Advertising and Public Relations. They spend about $5 million.
MASHANTUCKET, CT: Foxwoods Resort Casino, the premier resort destination in the Northeast, today announced that Suzanne Trout has been hired as Chief Marketing Officer. Trout brings over 20 years of results-driven integrated marketing experience to the role, where she will be tasked with growing market share and overseeing all marketing and communications.
“Suzanne Trout is a long-time resort casino industry pro with an exceptional marketing mind,” said Felix Rappaport, President and CEO of Foxwoods Resort Casino. “Suzanne is the right senior executive at the right time given her strong gaming and brand expertise as we continue to grow into a fully-integrated resort destination.”
Trout joins Foxwoods from Eldorado Resorts where she served as Senior Vice President of Marketing and Advertising. Prior to Eldorado, she was Chief Marketing Officer for Rush Street Gaming and a Senior Vice President of Regional Marketing for Caesars Entertainment.
As Chief Marketing Officer, Trout will oversee all facets of Foxwoods marketing including Player Development, International Marketing, Loyalty Marketing, Entertainment, Brand & Advertising, Public Relations and more.
“I am thrilled to be part of the team at Foxwoods Resort Casino,” said Trout. “Foxwoods and the Mashantucket Pequot Tribal Nation have built a world-class resort casino, and I look forward to collaborating with senior management as we continue to fortify Foxwoods’ position as a powerful, nationally-revered brand.”