P&G/Alberto Culver exec goes BtoB: Big changes expected

Steve’s breakdown: What’s the deal with bringing in a consumer marketing guy into a BtoB position. Methinks we smell change in the air. (At least in marketing) Unify is the company and they make and sell yarn . . . . The good news it’s global

GREENSBORO, NC: With an eye on global expansion, Unifi, Inc. has announced two new appointments to its executive leadership team along with the promotion of a longtime employee.

Richard Gerstein was named executive vice president, global-branded, premium-value-added products and chief marketing officer, effective Aug. 14, and John Vegas was named executive vice president, global chief human resources officer, effective Aug. 21.

Gerstein brings to Unifi 30 years of experience in executive roles working for such companies as Procter & Gamble, Alberto Culver, Hewlett Packard and Sears Holdings. Vegas has more than 20 years of global business experience, with his career encompassing multifunctional roles in human resources, general management, sales and retail operations for three Fortune 1000 companies.

“Richard brings leadership experience in the U.S. and internationally as both a manufacturer and retailer,” Hall said. “He has a diverse skill base across strategic planning, marketing, digital and partnership development, as well as valuable expertise driving growth in consumer products, technology, e-commerce, and retail.

“John has a strong track record of value creation through innovation, P&L management, and organizational development, as well as a diverse skill set across HR, sustainability and retail management. We are excited by his ability to recruit and retain top talent, while also building scalable talent platforms in complex labor markets.”


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