Diamond Producers Association dig up new CMO
Steve’s breakdown: Who knows how these guys are on the up-and-up but come on, where talking diamonds.
NEW YORK, NY: The Diamond Producers Association (DPA) has announced the appointment of Deborah Marquardtto the position of Chief Marketing Officer (CMO). Marquardt will report directly to the DPA’s CEO Jean-Marc Lieberherr, and will lead all U.S. activities for the DPA, focusing on integrated marketing and media initiatives to promote diamonds to U.S. consumers.
The DPA announcement notes that Marquardt is an award-winning strategic marketing leader and expert in marketing to millennials, and has a proven track record of creating unique multi-platform marketing programs for brands. Marquardt was most recently Vice President and General Manager ofTime Inc.’s Style Network, and prior to that spent 10 years at L’Oreal USA leading their media and integrated marketing-communications teams for their various brands.
Commenting on the appointment, Lieberherr notes that, “…[Marquardt’s] deep expertise in integrated, content-driven programs aimed at millennials, as well as cross-platform and social media, are critical to spearheading the launch of ‘Real is Rare,’ the DPA’s new category marketing platform.”
“Diamonds are a singular category,” Marquardt said. “Joining the industry and introducing ‘Real is Rare,’ the idea that diamonds have the power to celebrate and represent rare, precious and real moments and relationships, is an incredible opportunity.”