$3.1 Million Gaming Account in Play: Unibet

Steve’s breakdown: Unibet, the Swedish-owned online betting company, is looking for an agency to handle its $3.1 million UK advertising account. Funny we couldn’t find a Unibet commercial in English…

LONDON, UK: The company, which has previously worked with TBWA\London on its pan-European advertising but is no longer a client of the shop, has approached agencies directly.

Unibet offers sports betting, casino, poker and bingo, as well as a range of online games. It also has a sub-brand called Maria that targets women.

Founded in 1997, Unibet claims to have more than 5.9 million customers in more than 150 countries. It reported profits after tax of £35.5 million for 2011.

Unibet has previously courted controversy after it sponsored the Green Cycle Team in the Tour de France, in contravention of French law. In France, gamb

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