$70 million film account gets marketing president
Steve’s breakdown: Open Roads Films is the company and Loren Schwartz is the new marketing Pres. Schwartz was previously executive VP of marketing at Screen Gems where he oversaw films such as “Evil Dead,” “Resident Evil,” “Think Like A Man,” “Heaven Is For Real” and “The Vow.”
Schwartz will report directly to Open Road Films CEO Tom Ortenberg.
Helfgot came on board slightly over a year ago, replacing Jason Cassidy in the post. That shuffle came a month after Open Road’s “Spotlight” had won best picture at the Academy Awards.
Helfgot is returning to 20th Century Fox, where he will be exec VP of theatrical marketing and report to Pam Levine, president of global marketing. He previously worked at Fox in a number of roles from 2004 to 2011.
Open Road also announced that Liz Biber has been promoted to president of publicity and will continue to report to Ortenberg. Biber has been head of publicity since the company’s inception in 2011.
Schwartz was previously executive VP of marketing at Screen Gems where he oversaw films such as “Evil Dead,” “Resident Evil,” “Think Like A Man,” “Heaven Is For Real” and “The Vow.” His most recent position was exec VP of genre marketing and advertising at Warner Bros. Prior to these positions, he was a senior VP of of creative advertising at Columbia where he worked on more than 60 films including “Superbad,” “Pineapple Express” and “Cloudy With a Chance of Meatballs.”
“Loren has proven track record in all aspects of motion picture marketing,” Ortenberg said. “He has an impressive depth of expertise in creative advertising and he is highly respected by filmmakers along with his colleagues in the industry.”
Open Road was founded in 2011 by AMC Entertainment and Regal Entertainment Group. Besides “Spotlight,” its other notable releases include “The Nut Job,” “Nightcrawler,” “End of Watch,” “Chef” and Oliver Stone’s “Snowden.”