About a dozen shows need marketing
Steve’s breakdown: Snapchat launches first slate of original shows but does anybody know about it except folks already on Snapchat?
That’s our reasoning for letting you guys in on the launch. Kristen O’Hara at email@example.com is the CMO.
VENICE, CA: Snapchat is launching Snap Originals, its first full slate of roughly a dozen serialized original shows, including scripted series and docuseries. The new shows, produced by the creators of some of TV’s biggest hits, were written and shot exclusively for the app.
Why it matters: The launch is a part of a larger push by Snapchat to get younger generations to watch TV-quality video daily on their phones — forming a new type of daily video habit outside of watching TV on the big screen.