Steve’s breakdown: PR account reviews in the media business confuse my ad guy brain but if it’s out there, we’re reporting it.

SANTA MONICA, CA: Adconion Media Group, an independent content and audience network, has issued an RFP seeking a PR agency.

The company is searching for a firm to help it expand its customer base by building brand awareness for its business units, including Joost Media, Adconion Direct, Magnify Platform Services, and Smartclip, according to documents obtained by PRWeek.

The agency will also work to establish each business unit as a leader in its space and increase industry awareness.

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