Alienable books HubSpot as CMO
Steve’s breakdown: We think they got the right guy to blow-out this social network for local business. It’ll be easier to pitch them now than after they have grown.
BOSTON, MA: Alignable, the social network for local businesses, today announces the appointment of Dan Slagen as chief marketing officer (CMO). A seasoned marketer, Slagen will dedicate his energy to unleashing Alignable’s brand and user generated content from hundreds of thousands of small business owners to the benefit of millions.
Launched in 2012, Alignable’s platform joins local businesses together to connect and collaborate with each other, engage in discussions with trusted peers and find new customers via networking, referrals and word-of-mouth marketing. To date, Alignable has connected local businesses in more than 8,000 communities across North America and is growing rapidly with engaged businesses focused on growing their networks. With the goal to support even more businesses, Slagen will work to raise awareness of Alignable’s unique resources, data and insights for the local business community.
“Local businesses have tremendous marketing and networking opportunities with fellow businesses all around them that often go unrealized,” says Alignable CEO Eric Groves. “Alignable connects those businesses, and we’re excited to have Dan on board to help further scale our vision and growth to date.”
Prior to Alignable, Slagen served in growth marketing roles at HubSpot, Wayfair, Crayon and Nanigans, and throughout his career, he has forged strategic marketing partnerships with companies including Facebook, Twitter and LinkedIn. He currently advises for multiple startups and has been featured in the New York Times, Bloomberg, the Wall Street Journal and Forbes for his marketing expertise.
Coming from a small town himself — where local businesses are the crux of the community — Slagen has personal aspirations for the growth of Alignable.
“Local businesses represent a substantial percentage of global GDP, yet they’re faced with countless operational disadvantages compared to larger brands,” he says. “Alignable is shifting the power back to local business owners by joining them together and forming empowered communities at scale.”
Alignable is the free social network for local business owners. Using Alignable’s platform, business owners connect with others nearby, within their industries, and across North America based on their interests. More than 8,000 communities across North America are using Alignable to build business networks to grow their businesses and succeed. Headquartered in Waltham, Massachusetts, Alignable is a privately held company with the backing of prominent investors in small business, networking and data, including Mayfield, Saturn Partners, NextView Ventures, Boston Seed, CrunchFund, Kensington and Lead Edge Capital.