American Kennel Club wants to “further expand its relevance”

ht_american_kennel_club_german_shepard_pupp_dog_ss_thg-130130_sshSteve’s breakdown: They’re doing it with a new Chief Growth Officer. She’s been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I’m thinking a digital pitch . . .

NEW YORK, NY: The American Kennel Club (AKC®) announced it has appointed Alexandra Aleskovsky as Executive Vice President and Chief Growth Officer.

In this new role, Aleskovsky will lead the strategic development of current and new initiatives as the AKC looks to further expand its relevance and offerings for all dog lovers – including dog owners, breeders, sport participants, providers who support and care for dogs, and the 5000-plus clubs that comprise the AKC. She will report to Dennis Sprung, President & CEO of the AKC.

“We’re thrilled to attract such high-caliber talent to the AKC,” said Sprung. “Alexandra is an excellent choice to help ensure we are well-positioned to ultimately drive strong growth, now and for the future. We couldn’t be more excited to welcome Alexandra to the AKC team.”

As EVP & CGO of AKC, Aleskovsky will oversee the development of growth strategies based on insights, research, innovation, and marketing. In addition, her role will include formalizing the company’s strategic-planning processes, forging new working relationships and synergies across the organization, and establishing greater transparency and accountability for those people carrying out AKC’s mission.

With over 20 years of experience growing consumer products and digital consumer brands, and leading the growth of new digital companies, Aleskovsky has established herself as an industry thought-leader and innovator. Most recently, she has been running a consultancy advising companies across industries on digital strategy and transformation, positioning, customer acquisition and retention, monetization opportunities, and execution of the vision for growth.

Aleskovsky has significant experience in driving new growth areas for iconic brands. As the president of eScholastic, a division of Scholastic, she created the vision, strategy, and execution that doubled revenue in three years. As the general manager of WeightWatchers.com, she established the roadmap and priorities for success, including launching new products for new customer segments, creating a new online end-to-end customer experience, and new marketing programs. Her efforts profitably doubled the global online business for WeightWatchers.com.

During her career, she found herself at the convergence of media and culture in launching and growing brands. Among others, her experience at ClubMom.com and iVillage overseeing strategy, marketing, content, ecommerce, and subscriptions yielded strong revenue and reputational growth.

“Alexandra’s background in successfully leading and transforming companies equips her to embrace the challenges we face and turn them into opportunities for growth,” said Ron Menaker, AKC Chairman of the Board. “She is a true thought-leader, whose work has propelled companies forward by combining astute thinking and insights with rigorous performance metrics. The creation of the chief growth officer role ensures that growth remains at the forefront of our overall strategy.”

Aleskovsky’s appointment comes at a time when the AKC is seeing growth in a number of areas. Dog and litter registrations have increased over the previous year for the first time in almost 20 years; financial results continue on a positive trend; and public outreach through AKC.org and Facebook has grown to 8 million unique visitors a month.

“It’s an extremely exciting time to be joining the American Kennel Club,” said Aleskovsky. “It’s an organization with both a great history and a great future. I believe the opportunities for AKC’s growth are limitless. As a dog lover with an AKC Canine Partner All-American dog as part of our family, I look forward to contributing my skills, ideas, and energy to further AKC’s mission as The Dog’s Champion.”

About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function.  Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 22,000 competitions for AKC-registered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite and the AKC Museum of the Dog.  For more information, visit www.akc.org.

AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.

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