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Steve’s breakdown: Paramount Pictures has some discrimination to wash off itself. One way to do that is hiring a new agency. What do you think?

HOLLYWOOD, CA: David Sameth has been named President of Worldwide Marketing at Paramount Pictures.

Sameth moves over to Paramount from Walt Disney Animation and Pixar, where he served as an executive vice president and head of theatrical marketing. He’ll report to Paramount Chairman and CEO Jim Gianopulos starting Feb. 1.

Sameth replaces longtime marketing chief Megan Colligan, who departed last November saying she was forced out by “gender bias and discrimination.”

“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” Gianopulos said in a statement.

“He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team,” Gianopulos added.

Sameth most recently worked on Pixar’s “Coco,” and dozens of other beloved titles in his long career. Read the full announcement:

Paramount Pictures today named highly regarded film marketing executive David Sameth as President of Worldwide Marketing for the film studio.

Sameth, who currently serves as Executive Vice President and Head of Theatrical Marketing for Disney Animation Studios and Pixar, will report to Jim Gianopulos, Chairman and CEO of Paramount Pictures. Sameth will be responsible for the design, development and implementation of all marketing and advertising strategies for Paramount Pictures’ global theatrical releases.

“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” said Jim Gianopulos. “He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team.”

Sameth will begin his new role at Paramount on February 1.

At Disney, Sameth has supervised since 2009 all aspects of marketing for the films from Disney Animation Studios and Pixar. Those titles include Toy Story 3, Tangled, The Muppets, Brave, Wreck-It Ralph, Monsters University, Frozen, Big Hero 6, Inside Out, Zootopia, Finding Dory, Moana, and this year’s Golden Globe-winning film, Coco.

Sameth commented: “While it is with sadness that I leave the Disney family I’ve come to know and love, and which has provided me with amazing opportunities and projects over the last 9 years, it is with great anticipation that I look forward to the next chapter at Paramount. Exciting challenges and great things await all those there, and under Jim’s leadership, I can’t think of a more exciting place to be.”

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