BBC Worldwide reviews advertising account
Steve’s breakdown: There are a lot of shops in the BBC agency roster but this assignment is for BBC Worldwide, the commercial arm of the BBC. AAR is handling the review so if at the very least, this is another reminder to get your credentials over there.
LONDON, UK: The appointed agency will be responsible for creating work to promote its popular franchised programmes abroad such as Doctor Who or Top Gear, as well as BBC channels including BBC news.
The appointed agency will become the BBC Worldwide’s lead agency working on projects which will be executed by local markets. The review process is being handled by the AAR.
Last month BBC Worldwide appointed Work Club to handle a brief to engage with its global audience and drive revenue through digital following a pitch. The agency was tasked with developing revenue streams beyond advertising on its bbc.com website and other BBC-branded websites overseas.
BBC Worldwide also works with a number of direct marketing agencies including EHS 4D Group and Partners Andrews Aldridge.
In March the BBC named Rainey Kelly Campbell Roalfe/Y&C and Karmarama as the agencies to work on its £20 million advertising roster.
The move followed a statutory review process, which also involved Dare, JWT London, The Red Brick Road and Fallon, which was a previous incumbent alongside RKCR/Y&R.
Their website: http://www.bbc.co.uk/
Image is a BBC outdoor advertisement