BtoB: Shutterstock focuses in on their new CMO
Steve’s breakdown: Jeff Weiser is the new guy at Shutterstock and not-for-nothin’, they spend more on marketing than you’d think. Those two facts are worth a call. The number to 646-419-4452.
Beachbody LLC, creators of the exercise program P90X and Shakeology is where Jeff last worked.
NEW YORK, NY, a leading global provider of commercial imagery and music, today announced the hiring of Jeff Weiser as Chief Marketing Officer and Matthew Jagoda as Chief People Officer.
As Chief Marketing Officer, Jeff will lead Shutterstock’s global marketing organization responsible for building customer demand, identifying new revenue opportunities and increasing brand awareness.
“Jeff’s deep experience in analytics and online marketing, coupled with his proven track record of building businesses through smart strategic marketing makes him the right fit for Shutterstock, ” said Jon Oringer, founder and CEO of Shutterstock. “Most recently he built sophisticated attribution and lifetime profitability models and led his database marketing team to double revenue in two years through segmentation and automation.”
Jeff is joining the company from Beachbody LLC, creators of the exercise program P90X and Shakeology, where he has been for six years and was instrumental in driving annual revenue from $400 million to $1.2 billion during that time. Prior to Beachbody, Jeff was at SGN (Social Gaming Network) where he was a leader in developing the company’s approach to analytics and increased user traction. Before SGN, Jeff was in strategy and analytics roles at MySpace and Yahoo!
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE: SSTK), is a leading global provider of high-quality licensed photographs, vectors, illustrations, videosand music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 100,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 80 million images and 4 million video clips available.
Headquartered in New York City, with offices in Amsterdam, Berlin, Chicago, Denver, London, Los Angeles, Montreal, Paris and San Francisco, Shutterstock has customers in more than 150 countries. The company also owns Bigstock, a value-oriented stock media provider; Offset, a high-end image collection; PremiumBeat, a curated royalty-free music library; Rex Features, a premier source of editorial images for the world’s media; and WebDAM, a cloud-based digital asset management service for businesses.