Dish Network serves up new CMO

Steve’s breakdown: They have a financial guy coming in as CMO. I smell and cost cutting which could mean a new and cheeper agency.

ENGLEWOOD, CO: Dish Network Corp. on Wednesday said it named Jay Roth as chief marketing officer. Roth, who will also serve as senior vice president for Dish, will serve on the company’s senior leadership team and report to Warren Schlichting, Dish’s executive vice president of marketing, programming and media sales. Roth previously held senior marketing and acquisition roles at JP Morgan Chase and most recently led direct to consumer marketing efforts for Chase’s consumer banking and home lending business, according to a Dish news release.

“We believe Jay’s precision marketing experience and approach to the entire 360-degree consumer experience will be a strong complement to DISH’s bias towards innovation and service in the highly competitive pay-TV landscape,” said Schlichting in a statement. Shares of Dish have dropped 11.8% in the year so far, underperforming the S&P 500 Index, which is up 1.9%.

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