Disney Channels Worldwide inks a new CMO

Disney Channels Worldwide inks a new CMO

Steve’s breakdown: Disney Channels Worldwide is a smaller group within ABC Cable Networks Group so it might not be such a daunting task to get in there.

BURBANK, CA: Disney Channels Worldwide has promoted Richard Loomis to the newly-created position of senior vice president and chief marketing officer.

The position expands Loomis’s previous role of senior vice president of marketing and creative. Reporting to

Gary Marsh, president and chief creative officer of Disney Channels Worldwide, Loomis leads the creative marketing strategy for Disney Channel, Disney XD and Disney Junior channels and brand. Loomis also oversees creative marketing support for Disney’s media sales and marketing team, as well as off -air design, marketing strategy and analytics and marketing operations.

“With unmatched creativity, knowledge and expertise, Richard has played a pivotal role in branding the creative expressions of Disney Channel, Disney XD, and Disney Junior across the globe,” said Marsh in a statement. “Along the way, he has built a matrix of successful partnerships. This is a well-earned acknowledgement of not only the contributions he’s made to our TV and Radio platforms, but the expanding responsibilities he’s now taking on.”

Prior to joining Disney Channel in 2007, Loomis was senior vice president of marketing and brand strategy for MTV Network’s Comedy Central. He also spent seven years with Nickelodeon in various positions.


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