Four Square wants to check-in to a PR firm
Steve’s breakdown: I use Four Square every day so you’ll know when to break into my house. But be that as it may, these folks do have a PR problem so this could be a great opportunity. The featured video is on their home page.
NEW YORK, NY: Location-based social networking service Foursquare is conducting a search for a PR agency, it is understood.
The company is no longer working with Kaplow Communications, its previous AOR and first PR agency. The company hired Kaplow last October to support messaging, media relations, and a campaign to educate consumers and businesses about its location-based app.
Foursquare’s annual account with Kaplow was worth at least six figures, and was initially supported by a team of four agency employees who
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