Local.com Appoints New Vice President of Marketing
IRVINE, CA: Local.com Corporation, a leading online local media company, today announced the appointment of Lori Chavez as the company’s new vice president of marketing.
Chavez will be responsible for leading and managing Local.com’s brand and marketing initiatives, including marketing the company’s recently expanded product suite, which is designed to help local businesses drive online customers to their registers.
Chavez has more than 15 years of senior level strategic marketing experience and most recently worked as a consultant for Westfield, a leading shopping center company. In this role, she was responsible for developing and executing Westfield’s fashion brand program, including an innovative web-to-mall strategy to drive seasonal retail sales.
She also served as vice president of marketing for Jones Lang LaSalle, a global real estate and investment firm where she was responsible for leading the company’s consulting division’s strategic marketing efforts to drive increased revenue. Chavez also held key marketing leadership positions at Elementbars.com, an online custom energy bar company, and Equity Office Properties, a Fortune 500 commercial real estate firm.
“Lori brings valuable leadership and strategic brand experience to Local.com, as well as a proven track record of B2C and B2B marketing success,” said Michael Sawtell, Local.com COO. “We are excited to have Lori join the Local.com team and look forward to her contributions to the company and our future growth.”
Chavez holds a master’s degree in business administration from DePaul University and a Bachelor of Science degree in communications from Southern Illinois University. Additionally, she is an active member of the American Marketing Association and a committee member of the Business Marketing Association.
Local.com Corporation, a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, 1,400 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/ .