Major Sports Company with new CMO
Steve’s breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time so expect either big changes or none at all.
FYI: This account includes the Knicks, Rangers & Liberty teams as well as the venue.
NEW YORK, NY: The Madison Square Garden Company has announced Geraldine Calpin has been named exec VP and chief marketing officer, effective immediately.
Calpin will be responsible for setting an overall marketing and digital vision for MSG and will work closely with the company’s executive management team for delivering brand strategies and digital platforms to engage customers. She will report to Andrew Lustgarten, president of MSG Company.
“We are pleased to welcome Geraldine to The Madison Square Garden Company,” Lustgarten said. “Her significant expertise in marketing and brand development will be important to our efforts to strengthen our visibility in the marketplace and establish innovative ways to engage with our customers, as well as our ambitious plans to expand the MSG brand to new markets.”
“I am thrilled to join The Madison Square Garden Company,” Calpin added. “I look forward to joining this dedicated, passionate team to support the Company’s vision for its legendary brands, as well as for its next chapter – MSG Sphere, as these groundbreaking music and entertainment venues become part of an unparalleled global portfolio
Calpin was previously with WeWork, where she was chief marketing officer and led the marketing strategy for the company’s expansion across Europe. She also spent 16 years at Hilton Worldwide.