NBCUniversal’s new CMO

NBC RattiSteve’s breakdown: This lead is a BtoB deal – helping the advertising sales division.  Ever “do” an upfront?

NEW YORK, NY: NBCUniversal’s Content Innovation Agency (CIA) today appointed industry-leading marketing and advertising executive John Harrobin as Chief Marketing Officer. Harrobin will oversee the strategy, development and implementation of all marketing and creative content activities for the company’s Advertising Sales division. He will report to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal.

“John has extensive experience across all media and has excelled in driving digital innovation,” said Yaccarino. “He is an exceptional addition to our NBCUniversal family and a perfect fit for our clients’ creative needs. I’m confident that John will help us amplify the marketing power of our brands and scale opportunities for our advertisers so they can connect even more deeply to the audiences that rely on us for the best entertainment, news and sports content wherever they want to find it.”

Under Harrobin, NBCUniversal’s marketing efforts will expand to give clients more access to original content created for the company’s entire portfolio across all platforms. It will drive all of NBCUniversal’s marketing services including video, branded and native content development for its clients.

“NBCUniversal has a unique combination of scale, programming assets, world-class talent, and data to drive incredible marketing results and I’m excited to join the team,” Harrobin said. “Their recent investments in cross-platform video and partnerships to enable things like Audience Targeting Platform are examples of why NBCUniversal provides the best results for advertisers’ investments. Right now, clients are looking to the expertise of content creators for even stronger, more unique creative ideation, production and distribution capabilities. Our team’s purpose is to bring those ideas to life that deliver on that promise.”

Harrobin joins NBCUniversal from Verizon where he has held senior positions since 2003. Recently, he served Chief Marketing Officer of Verizon’s Consumer and Mass Business unit, which included FiOS Video and Internet services. He was responsible for creative, media, market strategy and segmentation, channel development, e-commerce, and marketing operations.

Previously, Harrobin served as Verizon’s Chief Marketing Officer of Verizon Enterprise Solutions. In this role, Harrobin was instrumental in streamlining and simplifying Verizon’s global product portfolio, expanding distribution, and increasing the effectiveness of funnel management and revenue growth through the deployment of sales tools, training, advanced analytics, and pricing strategies.

He also has held roles at Verizon including: interim CMO of Verizon Wireless, Senior Vice President Marketing and Digital Media, and Vice President of Marketing Communications and CRM.

Harrobin is a member of the ANA Board as well as School of Saint Elizabeth Advisory Board. He has previously served on the ASRC, a division of the Council of Better Business Bureau. He is a graduate of Villanova University and Northwestern University’s Kellogg School of Management.

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