Netfilx to feature new CMO

Netfilx to feature new CMO

Steve’s breakdown: Netflix was having a tough time there for a while but they’ve seemed to have bounded back. This new hire could mean a move to more aggressive marketing which could also mean a account review.

LOS GATOS, CA: Netflix Inc. (NASDAQ: NFLX), the world’s leading Internet subscription service for enjoying movies and TV programs, today named Kelly Bennett its Chief Marketing Officer.

Bennett is a nine-year veteran of Warner Bros, most recently Vice President Interactive, World Wide Marketing with the pictures group where he led the international online campaigns for Warner Bros movies, including the most recent Harry Potter and Sherlock Holmes films and the just-released The Dark Knight Rises.

“Kelly has been a pioneer in developing incredible digital campaigns for some of the biggest box office hits in recent years,” said Netflix Chief Executive Officer Reed Hastings. “We are delighted Kelly is bringing creative and marketing expertise to Netflix as our streaming business becomes increasingly global and our focus intensifies on commissioning high-quality original programming for our more than 26 million members.”

Prior to assuming his current position, Bennett ran digital marketing for Warner Bros Pictures in Europe, the Middle East and Africa and worked in promotion and business development for the company. Additionally, he has held executive positions at Dow Jones International, Ignition Media, and served as partner at the online marketing agency Cimex Media, all based in London, UK. The Canada-born Bennett is a graduate of Simon Fraser University.

In his new position, Bennett will report to Hastings.

About Netflix:

With more than 26 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world’s leading internet subscription service for enjoying movies and TV programs. For about US$7.99 a month, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visit Follow Netflix on Facebook and Twitter.


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