New Marketing chief at the Warriors

New Marketing chief at the Warriors

Steve’s breakdown: Forth team’s a charm for the new guy who’s done stints at Orlando Magic, Seattle SuperSonics and San Diego Padres. To say this guy may have an “old boys club” mentality is more of a hint on how to pitch him.

OAKLAND, CA: The Golden State Warriors have named Chip Bowers as the team’s Chief Marketing Officer (CMO), it was announced today.  Bowers, who will begin his new duties in mid-July, will oversee all marketing and corporate partnership sales & services efforts for the organization, while reporting to President & Chief Operating Officer Rick Welts.  Additionally, his responsibilities will include management of the team’s game operations and various digital media projects.

“I am extremely honored to be joining the Warriors organization,” said Bowers.  “Joe Lacob and Peter Guber have a vision for the Warriors organization that is very compelling and have demonstrated their commitment to building a first-class executive team. The organization is well-positioned to do great things and I am humbled to now be part of what is sure to be an exciting period in team history.”

Bowers joins the Warriors from the Orlando Magic, where he worked the last four years and served this past season as the team’s senior vice president of corporate partnerships & marketing.  With the Magic, Bowers oversaw the marketing, corporate partnerships sales and client services process for the organization, while orchestrating the sale of naming rights and all founding partnerships associated with the Amway Center – the Magic’s new arena that was named 2012 Facility of the Year by the Sports Business Journal.  Under his direction, the Magic’s corporate partnership team also won the inaugural Sponsorship Activation Award at the NBA Sponsorship Meetings in 2012.  He originally joined the Magic in June of 2008 as vice president of corporate partnerships.

“We’re ecstatic that Chip is joining our executive staff as we move into this next phase of Warriors basketball,” said Welts.  “Chip has established himself as an outstanding, creative and respected NBA executive who has achieved success in each role he has served with various teams, including the Orlando Magic, where he provided the franchise with leadership and vision as they made the recent transition into a new state-of-the-art arena.  We will benefit from that experience as we move forward.  He’s a terrific addition to our management team as we continue our quest to build a World Class organization for both now and the future.”

Prior to joining the Magic, Bowers spent eight seasons in various roles within the business development department for the Seattle SuperSonics organization. In May of 2007, Bowers was promoted to vice president of business development, where he oversaw the corporate partnership development, revenue generation and client services for both the Sonics and Seattle Storm of the WNBA.

A graduate of Appalachian State University, Bowers began his career in professional sports with the San Diego Padres, where, as a senior sales executive, he assisted in fiscally rejuvenating previously unused revenue streams by selling newly developed stadium signage, website advertising and multi-dimensional marketing programs.


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