Pandora internet radio plays to a new drummer: Gets new CMO

Steve’s breakdown: Veteran consumer marketing executive responsible for bringing the Flip Video camera to millions takes marketing the reigns at Pandora.

OAKLAND, CA: Pandora (NYSE: P), the leader in personalized internet radio, today announced that Simon Fleming-Wood has joined the company as its first Chief Marketing Officer.

Stated Pandora President and CEO Joe Kennedy, “Simon’s entrepreneurial spirit, history of driving business growth, and experience in creating beloved brands and products are all attributes we’re delighted to have him apply in his new role at Pandora as we grow the business.  We’re very pleased he’s here.”

“Pandora has built a large and passionate following based entirely on the quality of its service and people,” said new Pandora Chief Marketing Officer Simon Fleming-Wood.  “Very few brands are invited into so many people’s lives in such a personal way, every day.  I feel privileged at the opportunity to join the Pandora team and contribute to the company’s future growth and success.”

In 2002 Simon was the founding Vice President of Marketing at Pure Digital Technologies where he was responsible for the creation, development and introduction of the iconic Flip Video brand, which reinvented personal video and sold over 7 million cameras within three years.   After the purchase of Pure Digital Technologies by Cisco in 2009, Simon held the position of Vice President of Marketing for the Cisco Consumer Products group.  In that role, he oversaw the worldwide marketing organization for Cisco’s consumer business, including the Linksys and Flip Video brands and led the development and execution of all integrated marketing efforts, including brand strategy, research, advertising and media, public relations, marketing partnerships, and ecommerce.

Previously, Simon has held senior marketing positions at, the Learning Company/Mattel and The Clorox Company.  A native of Canada, Simon graduated with a BA degree in Political Science from Stanford University in 1991.


Pandora gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

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