Pandora tunes-in new CMO
Steve’s breakdown: Former LinkedIn and Apple marketing executive to lead bold, innovative marketing and communications programs that accelerate listener growth and engagement.
OAKLAND, CA: Pandora (NYSE:P), the go-to music source for fans and artists, today announced that Nick Bartle will join the company as Chief Marketing Officer, effective October 3, 2016. Bartle will bring Pandora’s next chapter to life through compelling marketing and communications as the company gives listeners the most personal music experience in the world.
“From the moment I met Nick, his ability to make a substantial and immediate impact on Pandora was clear,” said Tim Westergren, founder and CEO of Pandora. “Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to accelerate Pandora’s brand momentum during this transformative time.”
Bartle comes to Pandora from LinkedIn, where he served as Vice President of Member Marketing and Communications for the last year. In this role, he drove communications and positioning to the professional networking site’s 450 million plus members, launched LinkedIn’s first-ever television ad and the company’s “Chase Great” campaign during this year’s Olympic Games.
“I’m thrilled to join Pandora at this inflection point,” said Nick Bartle, Pandora’s new CMO. “The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”
Prior to joining LinkedIn, Bartle was the Senior Director of Marketing Communications for Apple for more than four years, where he played key roles in the marketing and advertising of multiple successful product launches, including the iPhones from 4s to 6 Plus, iPad Air and the Apple Watch. Earlier in his career, Bartle held senior roles at BBDO and Goodby Silverstein & Partners developing digital, print and television campaigns for New Balance, E*TRADE, Starbucks and HP.
Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.
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